"Alone it Stay" by Giampaolo Macorig
Business Artivism is a business model for the 21st Century Information Age with an underlying philosophy that aims to enfranchise and monetize vast, untapped societal reservoirs of creative talent and goodwill. Primarily Media- and Internet-driven, Business Artivism is differentiated from standard “Corporate Good Citizen” business model by it’s bottom-up, personal agency-based grass-roots blending of business, art and activism.
The Business Artivist approach can be thought of as a financially incentivized, Social Entrepreneurial “franchise” that merges the contradictory but complementary values of independence and collaboration into one seamless “bricks and clicks” online and offline whole. While fundamentally non-partisan, business artivism nevertheless tends to the progressive socially while yet rewarding more traditionally conservative values such as personal initiative, hard work, innovation and talent-based merit.
The Business Artivist enterprise can be thought of as a grand three dimensional matrix where, in Othello game-like fashion, more than one "piece" can be played simultaneously and exist in more than one space in "virtual quantum" manner, thus creating multiple connections that allow for synergies well suited to trends towards micro-niche marketing. Contributors to the business artivist network are themselves the network’s greatest promoters, in part because expenditures of time and creative energy are valued on a par with monetary investment. Organic growth from inside is encouraged while not excluding newcomers. Projects currently in development include Blogs, an eCommerce Product launch and sundry, but related, Image-based enterprises.
related writings on Raphie Frank :: business artivist (link open in a new window)
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